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How Facebook ads are different from AdWords

While AdWords and Facebook both work on a PPC (pay-per-click) basis, that’s pretty much where the comparison ends. If your business uses paid search, then you’re no doubt familiar with Google’s AdWords platform. But if you’re thinking about dabbling in Facebooks ads, then there are a few crucial differences that you should know about. Many...
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facebook advertising

Facebook Advertising Is Changing.

Love it or hate it, Facebook is here to stay, what started in a dorm room somewhere at Harvard, with Zuckerberg banging away at his keyboard, has now turned into one of the most powerful advertising platforms on the web. Not only does Facebook offer the most advanced targeting options (over 850 + at the...
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facebook ads

How You Can Create the Ultimate Facebook Ad

The image In our experience, and we have a fair bit, the image is almost always the most important element of any Facebook ad. Facebook is all about interruption marketing: you’re basically trying to catch your audience’s attention when they’re in the middle of something else. That means that you need to make that initial...
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social media

The Consequences of Social Media Use in Business

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...
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