Tag

facebook ads
While AdWords and Facebook both work on a PPC (pay-per-click) basis, that’s pretty much where the comparison ends. If your business uses paid search, then you’re no doubt familiar with Google’s AdWords platform. But if you’re thinking about dabbling in Facebooks ads, then there are a few crucial differences that you should know about. Many...
Read More
facebook ads
The image In our experience, and we have a fair bit, the image is almost always the most important element of any Facebook ad. Facebook is all about interruption marketing: you’re basically trying to catch your audience’s attention when they’re in the middle of something else. That means that you need to make that initial...
Read More